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Sinch is a cloud communications company that connects businesses and customers through tools that enable personal engagement. The platform lets businesses reach every mobile phone on the planet, in seconds or less, through mobile messaging, voice, and video. It is a software provider to mobile operators, and its platform powers business-critical communications for many of the world’s largest companies. The company was founded in 2008 and is headquartered in Stockholm, Sweden with a local presence in more than 30 countries.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
How
Sinch
could have used journy.io
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