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Sinch

Sinch

https://sinch.com
Product-led
Sales-led
Founded
United States

,

2008
Industry
computer software
Employees
2366
Community Building

Video Content

Community

Podcast

Newsletter

What is

Sinch

?

Sinch is a cloud communications company that connects businesses and customers through tools that enable personal engagement. The platform lets businesses reach every mobile phone on the planet, in seconds or less, through mobile messaging, voice, and video. It is a software provider to mobile operators, and its platform powers business-critical communications for many of the world’s largest companies. The company was founded in 2008 and is headquartered in Stockholm, Sweden with a local presence in more than 30 countries.

Sinch

workflows

Marketing

Marketing fuels PLG engine with MQLs to attract initial users into viral loops.

MQL activities are:

Free Trial

Offer Demo

Download/Install

Open source

Option to buy

Sales

Sales gets PLG signals to engage with promising product-qualified leads.

They still reach out to marketing-qualified leads as well, to attract initial users.

Customer Success

CS teams receive playbook tasks to onboard new users that get stuck on certain features.

They also act on incoming PLG churn risk signals and try to revive declining paying customers.

The journy.io cases

How

Sinch

could have used journy.io

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