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SIMUL8 Corp. develops, market and support simulation software to help analyze and improve business processes. SIMUL8 offers a unique, evidence-based approach to decision making - by using a virtual representation to test the impact of business changes, you can find the best approach before implementation.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
How
Simul8
could have used journy.io
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