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Signal Sciences is the fastest growing web application security company in the world. With its award-winning next-gen WAF and RASP solution, Signal Sciences protects more than 40,000 applications and over a trillion production requests per month. Signal Sciences’ patented architecture provides organizations working in a modern development environment with comprehensive and scalable threat protection and security visibility. The company works with some of the world’s most recognizable companies, like Under Armour, Aflac and WeWork, across industries, including financial services, retail, healthcare, media and entertainment, and government, among others. Signal Sciences is the only vendor to win the Gartner Peer Insights Customers' Choice Award for WAF two times in a row. In addition to customer recognition, Signal Sciences was also named a Visionary in the 2019 Gartner Magic Quadrant for Web Application Firewalls report. The company also won Technology of the Year from InfoWorld and Computing's DevOps Excellence Award for Best DevOps Security Tool. For more information, visit Signal Sciences or follow @SignalSciences.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
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