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Serverless provides development framework for building serverless architectures. It offers Serverless Framework that enables users to build auto-scaling, pay-per-execution, and event-driven apps on AWS Lambda; and develop their own plugins. Serverless also provides an application structure for the management of code, resources, and events across large projects and teams. Austen Collins founded it in 2015, with its headquarters in San Francisco in California.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
How
Serverless Inc.
could have used journy.io
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