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Sawo

Sawo

http://www.sawolabs.com
Product-led
Sales-led
Founded
India

,

2020
Industry
information technology & services
Employees
76
Community Building

Video Content

Community

Podcast

Newsletter

What is

Sawo

?

SAWO is an authentication solution that can onboard users without any passwords or OTPs, thus making the process hassle-free, quick and secure. SAWO uses a strong cryptography-based authenticator which has a higher success rate than OTPs, passwords, and social logins. SAWO cares about privacy hence we provide all stakeholders with data autonomy. We also provide multi-platform SDKs, 12+ integrations, biometric authentication and save up to 75% of your authentication cost.

Sawo

workflows

Marketing

Marketing fuels PLG engine with MQLs to attract initial users into viral loops.

MQL activities are:

Free Trial

Offer Demo

Download/Install

Open source

Option to buy

Sales

Sales gets PLG signals to engage with promising product-qualified leads.

They still reach out to marketing-qualified leads as well, to attract initial users.

Customer Success

CS teams receive playbook tasks to onboard new users that get stuck on certain features.

They also act on incoming PLG churn risk signals and try to revive declining paying customers.

The journy.io cases

How

Sawo

could have used journy.io

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