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Sauce Labs

Sauce Labs

https://saucelabs.com
Product-led
Sales-led
Founded
United States

,

2008
Industry
information technology & services
Employees
487
Community Building

Video Content

Community

Podcast

Newsletter

What is

Sauce Labs

?

Sauce Labs is the company enterprises trust to deliver digital confidence. More than 3 billion tests have been run on the Sauce Labs Continuous Testing Cloud, the most comprehensive and trusted testing platform in the world. Sauce Labs delivers a 360-degree view of a customer's application experience, helping businesses improve the quality of their user experience by ensuring that web and mobile applications look, function, and perform exactly as they should on every browser, OS, and device, every single time. Sauce Labs enables organizations to increase revenue and grow their digital business by creating new routes to market, protecting their brand from the risks of a poor user experience, and delivering better products to market, faster. For more info or to sign up for a free trial, visit http://saucelabs.com.

Sauce Labs

workflows

Marketing

Marketing fuels PLG engine with MQLs to attract initial users into viral loops.

MQL activities are:

Free Trial

Offer Demo

Download/Install

Open source

Option to buy

Sales

Sales gets PLG signals to engage with promising product-qualified leads.

They still reach out to marketing-qualified leads as well, to attract initial users.

Customer Success

CS teams receive playbook tasks to onboard new users that get stuck on certain features.

They also act on incoming PLG churn risk signals and try to revive declining paying customers.

The journy.io cases

How

Sauce Labs

could have used journy.io

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