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RoboForm

RoboForm

https://roboform.com
Product-led
Sales-led
Founded
United States

,

2000
Industry
computer software
Employees
5
Community Building

Video Content

Community

Podcast

Newsletter

What is

RoboForm

?

Siber Systems is a privately-held company, headquartered in Fairfax, Virginia, USA, with offices in Japan and Russia. Siber Systems was founded in 1998 to turn scientific findings in the area of text parsing, compilation and transformation into useful commercial technologies. Siber Systems released RoboForm, their first consumer product in 1999. Since then, RoboForm has been translated into over 30 different languages and has millions of active users worldwide. In 2004 Siber Systems developed RoboForm2Go, a portable version of RoboForm allows users to take their passwords with them. RoboForm is easy-to-use, fast, and you can access it from everywhere.

RoboForm

workflows

Marketing

Marketing fuels PLG engine with MQLs to attract initial users into viral loops.

MQL activities are:

Free Trial

Offer Demo

Download/Install

Open source

Option to buy

Sales

Sales gets PLG signals to engage with promising product-qualified leads.

They still reach out to marketing-qualified leads as well, to attract initial users.

Customer Success

CS teams receive playbook tasks to onboard new users that get stuck on certain features.

They also act on incoming PLG churn risk signals and try to revive declining paying customers.

The journy.io cases

How

RoboForm

could have used journy.io

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