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Resilia is a fast-growing, venture-backed, mission-driven SaaS tech startup with offices in NYC and New Orleans. Resilia's SaaS products help nonprofit organizations become high-performing and enable Enterprises (corporations, cities, and private foundations) to measure and scale the impact of their grant deployments.Our mission is to harness the power of generosity, technology, and human connection to make nonprofit leadership available for everyone.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
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