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Redis makes apps faster, by creating a data layer for a real-time world. We are the sponsor of the open source Redis project, the world’s most loved in-memory database, and deliver Redis Enterprise, a real-time data platform. Developers rely on Redis to build performance, scalability, reliability, and security into their applications. Born in the cloud-native era, Redis uniquely enables users to unify data across multi-cloud, hybrid and global applications to maximize business potential.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
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