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Redbooth is a task and project management platform that provides a single place for team collaboration such as tasks, discussions, and file sharing. Redbooth is simple and flexible to use, enabling project teams and departments at thousands of companies to get work done. Redbooth is used by over 400,000 organizations, including AT&T, Avis, BBC, Canal+, Cisco, Deutsche Telekom, Duke University, Harvard University, Intuit, Novartis, Subaru, ReMax, and Volkswagen Audi. Founded in 2008, the company is privately held and headquartered in Palo Alto, California.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
How
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