Drive Product-led Growth
like the Best

Boldly do what others have done before.
Recurly

Recurly

http://www.recurly.com
Product-led
Sales-led
Founded
United States

,

2009
Industry
information technology & services
Employees
290
Community Building

Video Content

Community

Podcast

Newsletter

What is

Recurly

?

Recurly makes subscriptions a competitive advantage for leading brands worldwide. Growing subscription businesses such as Sling TV, BarkBox, Asana, FabFitFun, Cinemark and Fubo.tv depend on Recurly to harness the power of the subscription model and drive recurring revenue growth. Since its launch in 2010, Recurly has deployed subscription billing for thousands of companies across 42 countries, making it the most trusted pure-play provider of subscription management services. Recurly is PCI-DSS Level 1, SAS 70 / SSAE 16 Compliant.Recurly Named Bay Area Best Places to Work (Midsize) by the San Francisco Business Times. We're Hiring!

Recurly

workflows

Marketing

Marketing fuels PLG engine with MQLs to attract initial users into viral loops.

MQL activities are:

Free Trial

Offer Demo

Download/Install

Open source

Option to buy

Sales

Sales gets PLG signals to engage with promising product-qualified leads.

They still reach out to marketing-qualified leads as well, to attract initial users.

Customer Success

CS teams receive playbook tasks to onboard new users that get stuck on certain features.

They also act on incoming PLG churn risk signals and try to revive declining paying customers.

The journy.io cases

How

Recurly

could have used journy.io

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