Drive Product-led Growth
like the Best

Boldly do what others have done before.
QuestionPro

QuestionPro

http://www.questionpro.com
Product-led
Sales-led
Founded
United States

,

2002
Industry
computer software
Employees
390
Community Building

Video Content

Community

Podcast

Newsletter

What is

QuestionPro

?

With over 2.5 million users across 40 countries, we are a leading provider of online survey software that allows our users to generate the insights they need to make better business decisions. Our software includes not only tools for creation, distribution, and analysis of surveys, but also provides a platform for polling, tablet-based mobile research, and data visualization. We have provided reliable and innovative technology to Fortune 100 companies, academic institutions, small businesses, and individual DIY researchers for over ten years. www.questionpro.com

QuestionPro

workflows

Marketing

Marketing fuels PLG engine with MQLs to attract initial users into viral loops.

MQL activities are:

Free Trial

Offer Demo

Download/Install

Open source

Option to buy

Sales

Sales gets PLG signals to engage with promising product-qualified leads.

They still reach out to marketing-qualified leads as well, to attract initial users.

Customer Success

CS teams receive playbook tasks to onboard new users that get stuck on certain features.

They also act on incoming PLG churn risk signals and try to revive declining paying customers.

The journy.io cases

How

QuestionPro

could have used journy.io

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