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The Qualys Cloud Platform and integrated suite of solutions helps businesses simplify security operations and lower the cost of compliance by delivering critical security intelligence on demand and automating the full spectrum of auditing, compliance and protection for IT systems and web applications. Used by more than 7,700 customers in over 100 countries, including a majority of each of the Forbes Global 100 and Fortune 100, the Qualys Cloud Platform performs more than 1 billion IP scans/audits a year resulting in over 400 billion security events. Founded in 1999, Qualys has established strategic partnerships with leading managed service providers and consulting organizations including BT, Dell SecureWorks, Fujitsu, IBM, NTT, Symantec, Verizon, and Wipro. The company is also a founding member of the Cloud Security Alliance (CSA). The Qualys Cloud Platform and its integrated suite of security and compliance applications provides organizations of all sizes with a global view of their security and compliance solutions, while drastically reducing their total cost of ownership. Qualys solutions include: continuous monitoring, vulnerability management, policy compliance, pci compliance, questionnaire service, web application scanning, web application firewall, malware detection and SECURE Seal for security testing of web sites.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
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