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Toast is an all-in-one point-of-sale and restaurant management platform for businesses in the foodservice and hospitality space. As a cloud-based system built specifically for restaurants, Toast offers advanced functionality including tableside ordering, quick menu modifications, real-time enterprise reporting, online ordering, and labor management on an easy-to-use interface. The company powers successful restaurants by combining point of sale, front of house, back of house, and guest-facing technology with an unequaled commitment to customer success. It enables the community of restaurateurs to delight guests and thrive. Toast was founded on 2011 and is based in Boston, Massachusetts.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
How
Toast
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