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Plivo is a cloud communication platform that offers a simple, fast, and scalable way for companies to modernize their business communications. Companies of all types use Plivo’s best-in-class API’s and SDK’s to quickly integrate voice and SMS capabilities into their applications. Direct relationships with over 1600 local carrier networks deliver reliable connectivity in 195 countries. With pay-as-you-go pricing and visual builders, Plivo offers a cost-effective and easy-to-deploy global communications solution. Start for free. Deploy within hours.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
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