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Founded in 2012, PicMonkey is a visual communications platform that enables both non-designers and designers alike to quickly create stunning visuals for social media, marketing, and beyond. With 3.4 billion images made and over 450,000 paid subscribers and millions of mobile users in more than 190 countries, PicMonkey employs a workforce of 60 people across its headquarters in Seattle, WA and regional office in Ireland. For more information, visit https://www.picmonkey.com
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
How
PicMonkey
could have used journy.io
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