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Oxygen is a modern financial platform designed for the 21st century economy - providing digital natives, creators and entrepreneurs pushing everyday boundaries a banking partner that understands how they live and work, offering a seamless user experience for both personal & business accounts in a single application. Available on iOS and Android, Oxygen users enjoy no monthly fees, early direct deposit, simple transfers, Cashback rewards, High Yield Savings, subscription reimbursements and everyday retail and travel benefits. Businesses can easily control their finances with solutions that are elegant, simple, and secure.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
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