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OwnBackup believes that no company operating on the cloud should ever lose data. With comprehensive backup, visual compare, and fast recovery capabilities, we have helped hundreds of organizations through data loss and corruption crises. Our solution also provides enterprises with the performance and reporting required to meet compliance regulations in a number of industries. We provide secure, automated, daily backups of SaaS and PaaS data, including Salesforce. The company was co-founded by technology veterans with deep experience in data-recovery, data-protection and information-security. OwnBackup's solutions provide built-in protection against data loss and corruption caused by human error, malicious intent, integration error and rogue applications. All of this has helped make OwnBackup the top-ranked backup and restore ISV on the Salesforce.com AppExchange, a venue the solution has been listed on since 2012, and to gain recognition as a Gartner "Cool Vendor" in Business Continuity and IT Disaster Recovery.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
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