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OptiMonk offers tools to increase and retain website traffic. Some of the advanced features offered by OptiMonk include multi-page popups, mobile-optimized and responsive popups, geo-targeting, A/B testing, and more.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
How
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