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OpsGenie is a cloud based service that enables operations teams to manage alerts generated by monitoring tools to ensure the right people are notified, and the problems are addressed in a timely manner. Using OpsGenie, ops teams can: consolidate alerts from multiple disparate monitoring tools; define escalation policies and on-call schedules with rotations to notify the right people and escalate as necessary; use multiple notification methods (email, SMS, push, phone call, group chat, etc) to ensure alerts are seen by the users; and access to alert details, respond to alerts, communicate with team members, and initiate investigative and corrective actions using OpsGenie apps for mobile devices.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
How
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