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OneTrust is the category-defining enterprise platform to operationalize trust. More than 12,000 customers, including half of the Fortune Global 500, use OneTrust to make trust a competitive differentiator, implementing central agile workflows across Privacy and Data Governance, GRC and Security Assurance, Ethics and Compliance, and ESG and Sustainability. The OneTrust platform is backed by 200 patents and powered by the OneTrust Athena™ AI and robotic automation engine. According to the IDC Worldwide Data Privacy Management Software Market Shares Report, 2020, "OneTrust is leading the market outright and showing no signs of slowing down or stopping." In 2020, OneTrust was named the #1 fastest-growing company in America on the Inc. 500 with a 48,000% three-year growth rate. According to the IDC Worldwide Data Privacy Management Software Market Shares Report, 2020, "OneTrust is leading the market outright and showing no signs of slowing down or stopping." OneTrust's fast-growing team of 3,000 employees is co-headquartered in Atlanta and London with additional offices hubs in Australia, Brazil, Canada, France, Germany, Japan, United Kingdom, and the United States. To learn more, visit OneTrust.com.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
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