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Passageways is the leading provider of secure enterprise collaboration software. OnBoard makes board meetings easy. It’s the world’s most intuitive board management software. OnSemble makes employee collaboration easy, an intranet backed with the trust of hundreds of leading financial institutions.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
How
OnBoard
could have used journy.io
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