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Okta is the provider of identity for the enterprise. The Okta Identity Cloud connects and protects employees of many of the world's largest enterprises. It also securely connects enterprises to their partners, suppliers, and customers. With deep integrations to over 5,000 apps, the Okta Identity Cloud enables simple and secure access from any device. Okta helps customers fulfill their missions faster by making it safe and easy to use the technologies they need to do their most significant work.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
How
Okta
could have used journy.io
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