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Nylas provides an API platform that enables developers to quickly and securely access and process user data from any email, calendar, and contacts provider in the world. The solution allows developers to integrate complex, unstructured communications data into their applications in days, providing secure pre-built integrations that are SOC 2 certified, GDPR compliant, Privacy Shield certified, and HIPAA and FINRA-ready.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
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