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Nulab was founded in Japan in 2004 by two programmers with the goal of creating software that supports effective communication and collaboration. Masanori Hashimoto, CEO, and Shinsuke Tabata, CMO, met in 2002 through a java community called Mobster. Through the community, they would develop a number of open-source software including a wiki engine, a bug tracking system — the initial framework for Backlog — an application launcher, and a code generator. The two programmers were determined to find better ways for software developers to interact with users and speed up the feedback loop. Inspired by how seeing the positive effects great collaboration can have on a product and team, they decided to start Nulab. Since its founding, Nulab has developed three collaborative apps — Backlog, Cacoo, and Typetalk. Currently, the company has six offices across the world: New York, Amsterdam, Singapore, and Japan - Fukuoka (HQ), Tokyo, and Kyoto. Singapore is the home of NuSpace: a unique community space that offers startups and developers a place where they can come together to work on digital projects, attend tech events, enroll in seminars, and get questions answered about Nulab apps — for free. For more info: https://nulab.com/press
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
How
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