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Nowsta is a venture-backed technology company that sits at the intersection of financial wellness and workforce management. We're building a platform that leverages advancements in machine learning and payments technology to reimagine the way companies communicate with, and pay their hourly wage employees. In doing this, we hope to create a better and more human work experience, equipping both employers and employees with tools they need to meet the challenges of work in the 21st century.We launched our platform in 2017, and have become one of the fastest growing tech companies in the service industry (hotels, catering, restaurants, staffing, events, etc). Tens of thousands rely on Nowsta everyday to manage their work schedules, communicate with their managers, and instantly access their wages. We are backed by a great group of investors and advisors, including Mastercard, Silicon Valley Bank, Compound Ventures, and Green Visor.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
How
Nowsta
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