Drive Product-led Growth
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Netlify

Netlify

https://netlify.com
Product-led
Sales-led
Founded
United States

,

2015
Industry
information technology & services
Employees
258
Community Building

Video Content

Community

Podcast

Newsletter

What is

Netlify

?

Netlify is the platform your developers love for building highly-performant and dynamic web sites, e-commerce stores and applications. By uniting an extensive ecosystem of technologies, services and APIs into one workflow, Netlify unlocks new levels of team productivity, while saving time and money.As pioneers of the Jamstack movement, Netlify brings together all modern web frameworks, serverless functions and edge computing into one platform to deliver unmatched user experiences. Millions of developers and businesses build with Netlify, from Fortune 500 companies like Unilever and Verizon, to companies changing our digital experiences like Peloton and Twilio.

Netlify

workflows

Marketing

Marketing fuels PLG engine with MQLs to attract initial users into viral loops.

MQL activities are:

Free Trial

Offer Demo

Download/Install

Open source

Option to buy

Sales

Sales gets PLG signals to engage with promising product-qualified leads.

They still reach out to marketing-qualified leads as well, to attract initial users.

Customer Success

CS teams receive playbook tasks to onboard new users that get stuck on certain features.

They also act on incoming PLG churn risk signals and try to revive declining paying customers.

The journy.io cases

How

Netlify

could have used journy.io

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