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MongoDB is a database that helps businesses transform their industries by harnessing the power of data. It specializes in the fields of open source, databases, and software development. It was founded in 2007 and headquartered in New York, United States.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
How
MongoDB
could have used journy.io
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