,
Video Content
Community
Podcast
Newsletter
Mmhmm is a developer of a virtual camera application used to help make creative use of background during video conferencing calls. Its application integrates into the user's video calling applications and adds backdrops, allows users to team-up with their remote partners and give presentations together, and enables customers to make their virtual meetings more interesting and informative. The company was founded in 2020 and is headquartered in San Francisco, California.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
How
mmhmm
could have used journy.io
Create your free account and start driving a product-led growth strategy with the tools you're already using.
