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IOpipe is a serverless DevOps platform handling billions of events monthly to help teams build serverless applications better, faster, and stronger. With a shift in computing moving towards a serverless world, there are new challenges that emerge. They take a customer-centric approach to product building by working closely with their users to solve challenges together. They are building a remote-first, diverse team that is friendly, works hard, and is laser focused on building a great product that is best of breed for serverless application development and operations.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
How
The Kini Group
could have used journy.io
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