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Accord is a customer collaboration platform built for high-growth sales leaders who need to hit scaling rev targets & build a repeatable process.Think: 'Mutual Action Plans' that customers actually engage with and reps love to use.Moving B2B sales from Vendorship → Partnership.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
How
InAccord
could have used journy.io
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