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Honeycomb

Honeycomb

http://www.honeycomb.io
Product-led
Sales-led
Founded
United States

,

2016
Industry
computer software
Employees
150
Community Building

Video Content

Community

Podcast

Newsletter

What is

Honeycomb

?

Honeycomb provides full stack observability—designed for high cardinality data and collaborative problem solving, enabling engineers to deeply understand and debug production software together. Founded on the experience of debugging problems at the scale of millions of apps serving tens of millions of users, we empower every engineer to instrument and query the behavior of their system.

Honeycomb

workflows

Marketing

Marketing fuels PLG engine with MQLs to attract initial users into viral loops.

MQL activities are:

Free Trial

Offer Demo

Download/Install

Open source

Option to buy

Sales

Sales gets PLG signals to engage with promising product-qualified leads.

They still reach out to marketing-qualified leads as well, to attract initial users.

Customer Success

CS teams receive playbook tasks to onboard new users that get stuck on certain features.

They also act on incoming PLG churn risk signals and try to revive declining paying customers.

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How

Honeycomb

could have used journy.io

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