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GitGuardian is a cybersecurity startup solving the issue of secrets sprawling through source code, a widespread problem that leads to some credentials ending up in compromised places or even in the public space. The company solves this issue by automating secrets detection for Application Security and Data Loss Prevention purposes.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
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GitGuardian
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