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GitBook is a modern documentation platform. Our ambition is to empower teams through a new document standard suited for modern work and collaboration.We're a fully remote and product oriented company, currently working on a major new version of our product. To learn more: https://jobs.gitbook.com/
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
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