Drive Product-led Growth
like the Best

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Stream

Stream

https://getstream.io
Product-led
Sales-led
Founded
United States

,

2015
Industry
computer software
Employees
157
Community Building

Video Content

Community

Podcast

Newsletter

What is

Stream

?

Stream is an enterprise-grade chat and activity feed provider that serves more than a billion end-users. Stream’s feature-rich products include robust client-side SDKs for iOS, Android, React, React Native, Flutter, and support for the most commonly used server-side languages; scalable and secure APIs; and a beautiful UI kit. It is the fastest, most scalable solution on the market today, enabling application product teams to increase user engagement and retention and decrease time to market. It was founded in 2014 and is headquartered in Boulder, Colorado with an office in Amsterdam.

Stream

workflows

Marketing

Marketing fuels PLG engine with MQLs to attract initial users into viral loops.

MQL activities are:

Free Trial

Offer Demo

Download/Install

Open source

Option to buy

Sales

Sales gets PLG signals to engage with promising product-qualified leads.

They still reach out to marketing-qualified leads as well, to attract initial users.

Customer Success

CS teams receive playbook tasks to onboard new users that get stuck on certain features.

They also act on incoming PLG churn risk signals and try to revive declining paying customers.

The journy.io cases

How

Stream

could have used journy.io

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