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dbt Labs is on a mission to help analysts create and disseminate organizational knowledge. Since pioneering the practice of analytics engineering through the creation of dbt—the open source data transformation tool made for anyone that knows SQL—we've been fortunate to watch more than 5,000 companies use dbt to build faster and more reliable analytics workflows.dbt Labs also supports more than 1,000 customers using dbt Cloud, the centralized development experience for analysts and engineers alike to safely deploy, monitor, and investigate that code—all in one web-based UI.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
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