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erxes Inc is an open source growth marketing platform. Marketing, sales, and customer service platform designed to help your business attract more engaged customers. Replace Hubspot and Intercom with the mission and community-driven ecosystem.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
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