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Assembla is a cloud-based enterprise that offers online tools for distributed software teams to handle code management, ticketing management, and collaboration. Founded in 2005 and acquired by San Antonio Venture Equity firm Scaleworks in 2016. Assembla is focused on providing scalable, secure and flexible options for enterprise version control. Serving some of the world’s biggest brands and leading innovations, Assembla is a mission critical component to securing source code.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
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