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Branch

Branch

https://branch.io
Product-led
Sales-led
Founded
United States

,

2014
Industry
computer software
Employees
576
Community Building

Video Content

Community

Podcast

Newsletter

What is

Branch

?

Branch is a developer of deep linking technology used to gain and retain mobile app users. Its deep linking technology is used to build user-to-user referral programs with features, including rewarded referrals, content sharing, deep-views, download banner, and personal onboarding that enable users to customize the whole app experience that makes discovering apps and app content easier. Branch was founded in 2014 and is headquartered in Palo Alto, California.

Branch

workflows

Marketing

Marketing fuels PLG engine with MQLs to attract initial users into viral loops.

MQL activities are:

Free Trial

Offer Demo

Download/Install

Open source

Option to buy

Sales

Sales gets PLG signals to engage with promising product-qualified leads.

They still reach out to marketing-qualified leads as well, to attract initial users.

Customer Success

CS teams receive playbook tasks to onboard new users that get stuck on certain features.

They also act on incoming PLG churn risk signals and try to revive declining paying customers.

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How

Branch

could have used journy.io

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