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BluBracket

BluBracket

https://blubracket.com
Product-led
Sales-led
Founded
United States

,

2019
Industry
computer software
Employees
26
Community Building

Video Content

Community

Podcast

Newsletter

What is

BluBracket

?

BluBracket is an app code scan platform that checks for security and integrity issues. BluBracket secures today’s most valuable and vulnerable enterprise asset—code. Founded by security veterans and backed by leaders in venture capital, BluBracket is the first comprehensive enterprise security solution for code in a software-driven world. Companies using BluBracket will be able to discover and secure their code environments while maintaining the innovation and speed they need to compete. BluBracket delivers security at the speed of code.

BluBracket

workflows

Marketing

Marketing fuels PLG engine with MQLs to attract initial users into viral loops.

MQL activities are:

Free Trial

Offer Demo

Download/Install

Open source

Option to buy

Sales

Sales gets PLG signals to engage with promising product-qualified leads.

They still reach out to marketing-qualified leads as well, to attract initial users.

Customer Success

CS teams receive playbook tasks to onboard new users that get stuck on certain features.

They also act on incoming PLG churn risk signals and try to revive declining paying customers.

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How

BluBracket

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