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Bitrise is a platform for mobile app development, enabling tens of thousands of developers to automate integration, testing, and deployment. Through 200+ integrations with the services developers know and love, Bitrise frees up developers to iterate and improve their workflows for ever faster and better results. It offers more than 300 steps and integrations to easily connect the processes and services you use in your mobile development workflows. With tens of thousands of developers and customers spanning unicorn startups (Careem, Traveloka) to established enterprise companies (Virgin, TNT), Bitrise is the defacto standard for mobile CI/CD and automation.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
How
Bitrise
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