AVG Technologies offers anti-virus software for both individual and business computer users around the world. It develops solutions for various platforms, including PC, Mac, Android, iPhone, and iPad. The company’s consumer focus includes digital protection, performance, and privacy for individuals and families, with Location Labs providing further depth in AVG’s mobile safety and security services. AVG Business includes cloud-based security and management platforms, in addition to products and services designed to protect small businesses. The company’s portfolio of products includes AVG Protection FREE, AVG Protection PRO, AVG AntiVirus FREE, AVG AntiVirus, AVG Internet Security, AVG Performance FREE, AVG Performance PRO, AVG PC TuneUp, AVG Driver Updater, AVG Web TuneUp, and more. AVG Technologies was founded in 1991 and is headquartered in Amsterdam, Netherlands.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
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Run conversion playbooks on most promising accounts and users
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Trigger tailored product learning sequences to an account's users, based on account fit and behaviour.
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