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Aptible

Aptible

http://www.aptible.com
Product-led
Sales-led
Founded
United States

,

2013
Industry
computer software
Employees
27
Community Building

Video Content

Community

Podcast

Newsletter

What is

Aptible

?

Aptible develops an online platform that offers compliant infrastructure hosting and security management solutions for businesses.

Aptible

workflows

Marketing

Marketing fuels PLG engine with MQLs to attract initial users into viral loops.

MQL activities are:

Free Trial

Offer Demo

Download/Install

Open source

Option to buy

Sales

Sales gets PLG signals to engage with promising product-qualified leads.

They still reach out to marketing-qualified leads as well, to attract initial users.

Customer Success

CS teams receive playbook tasks to onboard new users that get stuck on certain features.

They also act on incoming PLG churn risk signals and try to revive declining paying customers.

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How

Aptible

could have used journy.io

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