Drive Product-led Growth like the Best

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What is



The world's leading App Review Management platform. Manage and respond to user reviews. Analyse user sentiment and app rating. Increase customer satisfaction (CSAT), retention (LTV), and organic growth (app rating & ranking). Save time and money in the process.
Time- and cost-efficient tools to help you boost your mobile app growth by increasing customer loyalty and user retention:1. All App Store and Google Play reviews managed on one interface.2. Automation (forget about unnecessary manual work):- respond to all repetitive reviews with one click;- learn about bugs, payment problems and other issues in real-time.3. Comprehensive and customisable analytics:- user reviews, user sentiment and user satisfaction;- app rating & ranking;- review-based insights (semantic, sentiment, topic-related, etc);- competitor analysis.4. Integrations (Zendesk, Salesforce, Zapier, Tableau, Helpshift, Freshdesk, Slack, etc)5. ASO consulting and audits6. And much, much more! Over 70,000 mobile leaders, including Hubspot, Robinhood, Lyft, Rakuten, Discord, Miro, Orange, Deezer, Sony, HBO, Disney, Playrix, Gett, Viber and Wargaming trust AppFollow with their growth. Find out who we work with and how we help them at: out for all you need to know about the newest way to effectively support your mobile app's growth.




Marketing fuels PLG engine with MQLs to attract initial users into viral loops.

MQL activities are:

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Open source

Option to buy


Sales gets PLG signals to engage with promising product-qualified leads.

They still reach out to marketing-qualified leads as well, to attract initial users.

Customer Success

CS teams receive playbook tasks to onboard new users that get stuck on certain features.

They also act on incoming PLG churn risk signals and try to revive declining paying customers.

Becoming more like


Changing the way you do business, within the tools you already use.

Build revenue playbooks based on how people use your product
Stop crunching CRM records and data sheets once a month, to find risks and opportunities. Organise your workflows around PQL signals, playbook actions, and intelligence, the moment it happens.

Work in the tools you already know and use
Give easy access to product data
PQL intelligence and actions, the moment it happens
All point'n'click, no SQL or coding needed
Check out our use cases
Share Customer Data
Detect which leads are hot. Sell more with less effort.
Stop wasting time on unqualified leads. Look out for promising product qualified leads that trigger specific buying signals, and make more meaningful calls, knowing which features they're interested in.

Get prioritized call lists, sorted by likelihood-to-buy
See unified view of each account and their users
Get tasks and product data in your existing CRM
Get PQL notifications by email, on Slack, and in your CRM
Check out our use cases
health score
Monitor feature adoption and health scores during onboarding. Reduce churn, proactively.
Keep track of each individual user and account at scale, and see if they adopt key features during onboarding. Identify those who are at risk of churning, and pro-actively reach out to them.

See all account and user activities in one place
Get notified on churn risk and expansion opportunities
Get tasks and product data in your existing tools
Get notifications by email and on Slack
Check out our use cases customer success use case
Convert more through hyper-personal automations
Target the right audience at the right time with the right message. Your existing automations get power-boosted with customer engagement metrics.

See which campaigns generate good paying customers
Automatically add PQLs to engagement automations
Get product usage data in your existing marketing tools
Check out our use cases marketing use case
Discover the features that bring most value to your users
Unlock the power of account-based product usage and enhance product experience at both user and company level.

See which features are most frequently used
See where accounts typically drop off
Deliver faster results for your customer teams
Full-featured customer data platform under the hood
Check out our use cases
Feature Adoption

The cases



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