Drive Product-led Growth
like the Best

Boldly do what others have done before.
Ally

Ally

http://www.ally.io
Product-led
Sales-led
Founded
United States

,

2017
Industry
computer software
Employees
110
Community Building

Video Content

Community

Podcast

Newsletter

What is

Ally

?

The Ally.io OKR system helps businesses like Slack, Coinbase, Dropbox, Remitly, and Act'teryx get the results they need today and the agility for the future by focusing teams on the goals that matter most. Ally.io is based on the OKR (objectives and key results) framework, which is an operating model for running agile teams/businesses and has been made famous by Google and other industry leaders. We're committed to the belief that effective goal management, if it's easy and seamless for people to use, can give businesses the alignment, focus and transparency they need to succeed. We are headquartered in Seattle, Washington and have an additional office in Chennai, India. Learn more at ally.io.

Ally

workflows

Marketing

Marketing fuels PLG engine with MQLs to attract initial users into viral loops.

MQL activities are:

Free Trial

Offer Demo

Download/Install

Open source

Option to buy

Sales

Sales gets PLG signals to engage with promising product-qualified leads.

They still reach out to marketing-qualified leads as well, to attract initial users.

Customer Success

CS teams receive playbook tasks to onboard new users that get stuck on certain features.

They also act on incoming PLG churn risk signals and try to revive declining paying customers.

The journy.io cases

How

Ally

could have used journy.io

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