Aircall is the cloud-based call center and phone system of choice for modern businesses. A voice platform that integrates seamlessly with popular productivity and helpdesk tools. Aircall was built to make phone systems easy to manage – accessible, transparent, and collaborative. Aircall believes that a great conversation is the most powerful way to communicate with customers, prospects, candidates, and colleagues. It is designed to enable delightful moments of human connection. Aircall was founded in 2014 and has raised over $226 million in funding. Based in New York, Paris, Sydney, Madrid, Berlin & London the company currently has over 700+ employees.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
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Run conversion playbooks on most promising accounts and users
Discover the best PQAs/PQLs and automate outreach at the best possible time.
Start conversations, based on platform behaviour (B2B)
Trigger tailored product learning sequences to an account's users, based on account fit and behaviour.
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