Ahrefs is a software company that develops online SEO tools and free educational materials for marketing professionals.Ahrefs crawls the web, stores tons of data and makes it easily accessible via a simple user interface.The data can be used to aid keyword research, link building, content marketing and SEO strategies. Ultimately, the tool helps to accelerate the growth of organic search traffic to a website.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
could have used journy.io
Run conversion playbooks on most promising accounts and users
Discover the best PQAs/PQLs and automate outreach at the best possible time.
Start conversations, based on platform behaviour (B2B)
Trigger tailored product learning sequences to an account's users, based on account fit and behaviour.
Create your free account and start driving a product-led growth strategy with the tools you're already using.