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Aha! is the world's #1 product roadmap and marketing planning software. We help more than 5,000 innovative companies build and launch products customers love. More than 250,000 users worldwide trust Aha! to set brilliant strategy, capture customer ideas, create visual roadmaps, and manage breakthrough marketing programs. The company was founded in 2013 by Silicon Valley veterans and product and marketing experts Brian de Haaff and Dr. Chris Waters. Aha! is the 13th fastest-growing private software company in the U.S. on the Inc. 5000 list. The company is self-funded and profitable with an entirely remote team. Learn more at www.aha.io.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
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