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AfterShip empowers e-commerce businesses to grow and bring the best shopping experiences to their customers. The platform offers a suite of automation tools to help businesses with sales, marketing, order management, and shipment tracking. The platform connects the global infrastructure of e-commerce and makes buying and selling accessible to everyone, everywhere. AfterShip is trusted by more than 100,000 businesses around the world, including leading e-commerce platforms like Amazon, eBay, Wish, and Etsy, as well as established brands like Microsoft, Dell, HP, and many more.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
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