ActivTrak helps companies unlock productivity potential. Our award-winning workforce analytics and productivity management software provides expert insights that empower people, optimize processes, and maximize technology. Additionally, with data sourced from more than 9,000 customers and over 450,000 users, ActivTrak's Workforce Productivity Lab is a global center for ground-breaking research and expertise that helps companies embrace and embody the future of work. Based in Austin, Texas, ActivTrak is backed by Sapphire Ventures and Elsewhere Partners, and is led by a seasoned team of software industry veterans.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
could have used journy.io
Run conversion playbooks on most promising accounts and users
Discover the best PQAs/PQLs and automate outreach at the best possible time.
Start conversations, based on platform behaviour (B2B)
Trigger tailored product learning sequences to an account's users, based on account fit and behaviour.
Create your free account and start driving a product-led growth strategy with the tools you're already using.